The sixth edition of Watches of Italy, the first to be held in the prestigious setting of Milan’s Superstudio Più, concluded with great success. Over the weekend, it welcomed several thousand visitors, including enthusiasts, collectors, industry professionals, and the specialized press.
This result marks a significant step forward for the event, which has established itself as a benchmark for independent Italian and international watchmaking, combining innovation, passion, and design in an open, elegant, and contemporary setting.
Fifty brands, including microbrands, start-ups, and established Italian and international maisons, presented their creations—many of them previews—to a distinguished and knowledgeable audience, in an environment that fostered direct dialogue between exhibitors and visitors.
“Bringing Watches of Italy to Milan was a significant investment, but seeing the public response, the exhibitors’ enthusiasm, and the quality of the contacts made is worth every effort.
WOI has grown, and it’s wonderful to do so alongside a community that shares values and goals. Security management was excellent, attentive and attentive, an essential element for an event of this nature.” – Fabrizio Dellachà, founder, CEO, and organizer of Watches of Italy
“The Milan/Superstudio Più partnership was a dream I’d had since the beginning of this WOI adventure, which began in 2020. Everything takes its time, and for this edition, Fabrizio and I felt we were ready to tackle an important and challenging city like Milan.
This sixth edition, the first in Milan, marked a moment of maturity for the event, confirming the solidity of the project and opening up new opportunities for visibility and collaboration.”
