More

    MINI DEVELOPS CONCEPTS FOR ELECTRIC JOHN COOPER WORKS MODELS

    by J.A .Kent

    Future MINI vehicle architectures will allow the extreme performance of the John Cooper Works brand to be experienced with electric powertrains as well as combustion engines. The evolution of the MINI model range is focused on the ongoing expansion of electric mobility and offering new opportunities to experience the brand’s trademark driving enjoyment.

    MINI is already making great strides when it comes to electric mobility. The MINI Countryman Plug-In Hybrid model (combined fuel consumption: 2.0 – 1.7 l/100 km; combined power consumption: 14.0 – 13.1 kWh/100 km; combined CO2 emissions: 45 – 40 g/km) led to five percent of the brand’s total sales being electrified. Following the highly successful launch of the MINI Electric (fuel consumption combined: 0.0 l/100 km; combined power consumption: 16.8 – 14.8 kWh/100 km; combined CO2 emissions: 0 g/km), this share doubled to around ten per cent within just a few months. Based on this experience, and looking ahead to future technology, MINI is now preparing the next step in the development of electric John Cooper Works models.

    “With the MINI Electric, we’ve shown how well brand-typical driving enjoyment and electric mobility can be combined,” says Bernd Körber, Head of the MINI brand. “Now it’s time to translate the passion for performance of the John Cooper Works brand to electromobility. That’s why we’re working to develop concepts for electric John Cooper Works models.”

    The current focus on the development of a MINI John Cooper Works Electric demonstrates just how important electric mobility is in terms of the brand’s future direction – the goal is a unique blend of sustainability, performance and passion. “John Cooper Works models with conventional combustion engines will still continue to have an important role to play, to make sure we’re addressing the wishes and needs of performance enthusiasts all around the world,” says Bernd Körber. “With this new focus on electric performance, we’re also creating the opportunity to sharpen the distinctive profile of the John Cooper Works brand more than ever before.”

    Latest articles

    The gentleman cobbler

    Aubercy is a French shoemaker that specialises in high-quality, made-to-order, as well as ready-made shoes. The design house was founded by Endré and...

    New life for world’s oldest Bentley T-Series

    After decades of being off the road and in storage, the very first Bentley T-Series is being brought...

    Begüm Khan’s Magical World of Flowers

    Begüm Kıroğlu, the designer of unique jewelry, adds new pieces to her classic “Botanical Garden” collection, opening the...

    NEW IN 2022 AND STILL DISTINCTIVE OF BAUME & MERCIER EXPERTISE IN WATCHMAKING DESIGN

    To design a timepiece like an art object... It takes a visionary spirit with a love for shapes and volumes to conceive...
    329,1k Followers
    Follow

    Related articles

    1 Comment

    Comments are closed.