The Morgan Motor Company will become the latest resident at Bicester Heritage The opening of a Morgan experiential hub at Bicester Heritage will commence in 2021
Morgan owners and fans will be able to book experience driving courses in a range of Morgan models, including the Plus Four, Plus Six and 3 Wheeler
The announcement of Morgan Experience Bicester coincides with the opening of the new Morgan Experience Centre at Morgan’s factory in Malvern, Worcestershire
The Morgan Motor Company is to become the latest resident at Bicester Heritage with the opening of an experiential hub at the former RAF Bicester site. The beautifully restored Power House building is situated on the original Bicester Heritage development, and will be occupied by the Malvern firm to offer a range of driving experiences for customers and enthusiasts.
A dedicated fleet of ‘Bicester’ specification Morgan models, finished in a striking Safari Yellow, have been built for driving experiences that will run from Morgan’s base at Bicester Heritage. Morgan’s current Bicester fleet includes the Plus Four and Plus Six, with a 3 Wheeler also being available in 2021.
In addition to Morgan driving experiences – which will be run on both road and track by performance driving coaches – Morgan’s aim for the appropriately titled Morgan Experience Bicester is that it will provide visitors with the ideal destination to experience the Morgan brand. Whether those visitors are part of the Morgan community already, or new to the world of Morgan, the Bicester Heritage base will be ideally located for access by UK and overseas visitors and will work in partnership with the Morgan factory in Malvern, Worcestershire.