The New Playboy’S Handbook / Chapter Three
By Pier Francesco Grasselli
And now, Chapter Three…
Time to face the elephant in the room: masculinity is under fire.
This chapter dives straight into the war on men—and shows you why being alpha today isn’t just rebellious, it’s revolutionary.
👙 Masculinity in Crisis in the Modern World
We live in an era where the very concept of masculinity has become a battleground of the culture wars. Once regarded as synonymous with virtue, self-control, and courage, masculinity today has been distorted and criminalized. But what does it really mean to be masculine, and why is this crucial aspect of human nature now under attack?
As Alain Corbin emphasizes in The History of Virility, the male of former times embodied integrity and self-mastery—the ability to control his emotions and make thoughtful decisions. Over time, this ideal of masculinity was gradually pushed aside in favor of a narrow, stereotypical, and caricatured vision of manhood. Eventually, the original concept of masculinity was replaced by its “demon”: the boorish arrogance of the immature, domineering male. Today, masculinity is acknowledged only in its negative form, exclusively noticed when it becomes harmful—when it transforms into so-called toxic masculinity.
👮 The Tyranny of Political Correctness
Contemporary society is dominated by a feminist theory turned into a radical ideology, by the intolerance of political correctness, and by the one kind of oppression that truly does exist today: Cancel Culture. We no longer tolerate those who challenge the prevailing orthodoxy. Even freedom of speech has become a minefield, where any unaligned opinion can be labeled “offensive” and censored, and where every word can be taken out of context and used against you.
Modern “culture,” even in academic circles, has forgotten that a healthy society is built on the plurality of ideas. The phenomenon of political correctness, which originally aimed to prevent injustice, social inequality, and intolerance, has hardened into a series of dogmas (some of them outright absurd) that no one dares to question anymore: it has become intolerance itself—a policing mechanism that suppresses dissent. This is the paradox of tolerance: in the name of inclusivity and freedom, an entirely intolerant and illiberal environment has been created, where dissent is treated as heresy.
According to certain men’s movements that have arisen in reaction to this new inclusive fascism, the debate on gender equality and the legitimate feminist struggles of previous generations have morphed into an ideological crusade—an extreme and unbalanced doctrine, as it glorifies femininity while demonizing masculinity.
Anyone who does not conform to the dominant narrative is seen as a threat and promptly neutralized or boycotted. It’s for this reason that masculinity, with its implicit call to independence, autonomous thinking, and direct confrontation, is easily labeled as dangerous and outdated.
The system prefers to foster effeminate males—individuals weakened in both body and mind—who are incapable of criticizing how society is managed. Such individuals, more than Beta males, could be called Zeta males (and perhaps it’s no coincidence that the youngest generation, the digital natives, has been named Gen Z). These easily manipulatable men pose no threat to the system’s overwhelming power.
The attack on masculinity is just one of many symptoms of the growing intolerance toward those who refuse to submit to the system’s “gospel.” We live in a society where a single word or opinion that deviates from the norm can lead to immediate censorship. Nowadays, getting flagged or reported is all it takes to be wiped from a platform, just for daring to think independently—as if that were a threat to public order.
🛡️ Rediscovering Masculinity: A Pillar of a Healthy Society
Masculinity is not a value to be abolished but one to be rediscovered. It is the ability to face life with courage, strength, authenticity, and integrity—qualities that don’t sit well with those in power, who would prefer us all to be silent and submissive.
It’s no coincidence that the ruling class is constantly promoting, under the guise of normality, every kind of perversion and aberration aimed at destabilizing society and devaluing traditional values such as family and loyalty. A fragmented, atomized, alcohol-soaked, vice-driven, self-absorbed, and superficial collectivity is far easier to control.
Being an alpha male today means openly standing by your beliefs, embodying a form of moral and intellectual resistance against the unhealthy and stifling conventions imposed on us. The 21st-century alpha male is a man who refuses to be intimidated or manipulated by the system. He knows that freedom is not a privilege granted by the state or social platforms, but rather it is an inalienable right that must be defended day by day.
To be masculine today is to resist the temptation to conform to the system’s dogmas and one-sided narrative. It means continuing to express your ideas, even when they are uncomfortable or unpalatable to certain groups, and always standing by the naked truth.
This way of facing the world with your head held high is profoundly attractive to women, who are seeking a partner for life. In an era of men who apologize just for breathing—docile, fluid, and hardwired with guilt—the alpha male stands out like a lion among sheep. And no matter what they say, women don’t want a sheep. They’re drawn to the one who leads the pack, not the one who follows it.
💪 Andrew Tate: The Millionaire Bastard Who Teaches You How to Dominate (Even in Love)
Andrew Tate is a rare contemporary example of the alpha male: confident, assertive, fearless—and, now more than ever, criticized and divisive.
Let’s be clear from the start: Tate isn’t exactly the flowers-and-sunset type. He’s the kind of guy who looks you straight in the eye and says: “Bro, if you haven’t built yourself yet, you have no business chasing women. Period.”
And you know what? He’s right. If you want to play the game of love like a champion and not some benchwarmer, you’ve got to build yourself like a damn skyscraper: solid, tall, and impossible to ignore.
Forget that “I’m just looking for my soulmate to share my emotional wounds” crap. That stuff belongs to broken heart forums. Around here, we talk about power, ambition, and control over your own destiny.
💬 Mr. Tate’s Advice
- 🛠️ Build Yourself Before You Seek Company
Tate preaches the gospel of self-development: physically, mentally, and financially—before you even think about finding a partner. He insists on the masculine role of the provider, the leader in the relationship.
Body, mind, and wallet: these are the three pillars of a man who owns his destiny. You can’t expect to land a high-level woman if you’re out of shape, clueless, and broke. First, you build the empire. Then, you can welcome the queen.
Want a woman who turns heads? Start training. Read books (and no, not just pick-up guides). And start growing that bank balance.
Chisel your body like a Greek statue, train your will like a samurai, and turn your bank account into pure aphrodisiac. A man who leads, protects, and provides for his woman is irresistible.
A man who whines and moans? He should probably just renew his Pornhub subscription.
Because women don’t choose the nicest guy.
They choose the most solid. The sharpest. The most badass. The real tough guy with brains, swagger, and zero tolerance for bullshit.
- ❌ Never Be a Simp.
The simp is that spineless creature who bows down to any halfway decent-looking girl, hoping to earn… a reaction on Instagram. According to Tate, that’s high treason against masculinity.
No unearned gifts. No “Good morning, princess” texts. No heart emojis in her DMs or compliments thrown at women who haven’t done a damn thing to earn them. The simp offers himself up before even knowing if she’s interested. Don’t be that guy. A real man doesn’t line up with ten thousand other betas to comment “You’re stunning” under a bikini pic.
Respect yourself—and if she’s got a brain, she’ll start respecting (and wanting) you.
And if she doesn’t? No problem. That just means she’s another validation addict collecting free attention. And you’re not here to donate.
- 🎯 Raise Your Standards (and Lower Your Tolerance)
Being picky isn’t arrogance, it’s self-awareness. It’s knowing your worth—and deciding you won’t waste time on anyone who doesn’t measure up.
If she doesn’t respect your values, your rules, or your time—there’s the door. No exceptions. No special treatment just because “she’s hot.” Zero tolerance.
You’re not her emotional dumping ground for the trauma she collected from her past toxic relationships. You’re not her personal therapist, her emotional punching bag, or the clown she expects to cheer her up when she’s on her period.
You’re a man with vision. A man who knows exactly where he’s going. And the right women will match your pace. The others? They can sit back and watch you win while they refresh their feed on TikTok.
- 💼 Work Your Ass Off. Then Do It Again.
Success is an aphrodisiac. A woman can smell it before you even open your mouth.
While others talk, you build. While others cry in group chats, you sign contracts. While others sit around waiting for life to send them “the right one,” you’re out here earning your paradise—with blood, discipline, and relentless grind.
When you walk into a room, you’re not the “cute guy.” You’re the one women can’t take their eyes off—even if they pretend to check their phone—whispering, “What is it about him that’s so magnetic?”
The answer is simple: you don’t mess around. You bust your ass, relentlessly, and you reap the rewards of your work.
You’re not just posting motivational quotes—you’ve got the fire inside. You don’t just dream—you build, invest, push. And the results? You can see them, feel them, breathe them.
- 🧺 Abundance Mindset, Always
Tate says it loud and clear: there’s no such thing as “the one.” There are options. There are millions of women out there, and every day, you could meet one who’s better than the one you’re with now.
If you cling to one woman like she’s the last bottle of water in the desert, she’ll feel your desperation breathing down her neck. And desperate need kills attraction faster than a burp on a first date.
Women don’t want to be your oxygen. They want to breathe your independence. They don’t want to be your purpose. They want to be part of your rise. So don’t get stuck on someone who doesn’t choose you. Don’t obsess over someone who doesn’t even notice you.
The sea is full of fish, my man. And you’re not some starving fisherman—you’re the shark.
Stay aware of your alternatives. Remember: scarcity is a mental trap. Abundance, on the other hand, is a mindset that attracts opportunities.
Choose. Don’t beg. Don’t chase. Don’t bargain. A man who knows his worth observes and selects. And when he chooses, it is the woman who feels chosen—not the other way around.
Because when you know you’re the prize you don’t run after anyone, they’re the ones lining up for you.
Can’t wait to read it all? Get the book. Break the rules. Rule her world 👇
