Daniel Craig in the Massimo Alba duster coat in No Time to Die.
The super spy is getting a new look in No Time to Dye inspired by the Italian designer Massimo Alba.
From now on, in addition to the tailored suits of Savile Row and the tuxedo by Tom Ford, the James Bond style will also be remembered for an informal suit in two thousand lines made in Italy velvet. It seems that Daniel Craig himself chose it, who on the set of No time to die directed by Cary Fukunaga, wanted some garments by Massimo Alba, the Italian designer whom the New York Times defined as “a very enlightened designer”, a enlightened designer, perfect for the new James Bond course. “I like to think that behind our involvement there is the desire to give a different idea of masculinity, more poetic and less muscular”, says Massimo Alba, sitting in his showroom-studio on the Navigli, with the watercolors he made in front of him. create to accompany the extraordinary storytelling of this unexpected adventure.
Originally from Treviso, Massimo Alba opened his eponymous label in Milan 10 years ago. But he did it after an already long career: he designed for Malo (for 17 years) and then for Agnona, before being part of the team that acquired, grew and then sold the Scottish knitwear brand Ballantyne.