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    IMPERFECTUM: BEAUTY LIES IN IMPERFECTION

    CO-LAB PIANEGONDA BY MARCANTONIO

    IMPERFECTUM is the name of the jewelry capsule collection created for Pianegonda by Italian artist and designer Marcantonio and exclusively presented during Milano Design Week 2022.

    A co-lab that is more a creative contamination of ideas, aligning the Italian jewelry brand to the worlds of art and design. To develop IMPERFECTUM, Marcantonio drew inspiration from the ancient Japanese technique of Kintsugi, reinterpreting it into a new concept of contemporary jewelry.

    A capsule collection made of 7 pieces, where single different elements are joined together through a golden thread, which renews their beauty by evoking their unique essence. The “art of mending” becomes the main narrative of an artistic approach that turns imperfect elements into a new form of beauty, molding new shapes and creating a new story. For beauty also lies in imperfection.

    “I’ve encapsulated time into jewelry, with items that evoke different memories in a dynamic that tells a story by putting mis-matched parts and materials together”, said Marcantonio.

    The Pianegonda by Marcantonio co-lab opened Milano Design Week 2022 with a press conference held in the brand’s boutique in Milan, during which the designer and Pianegonda’s C.E.O. Lanfranco Beleggia introduced the collection to the Italian and international press. For the occasion, a thematic installation was staged in the boutique and will be open to the public from June 7th to 12th.

    With IMPERFECTUM, Marcantonio explored the Pianegonda aesthetics through his creative vision, designing jewelry pieces that are much more than luxurious accessories and can be defined as authentic design objects.

    The collection will be available to purchase in selected Pianegonda stores around the world starting from October 2022.

    Pianegonda is a luxury jewelry brand born in the 90s. Since 2015, it is part of the Bros Manifatture Group (Pianegonda, Rosato, Brosway, S’Agapo, Bros cinturini, Dhiva packaging), which revisited the brand’s ethos with design jewelry drawing inspiration from nature’s pure forms and architectural geometries.

    Marcantonio Raimondi Malerba is an Italian artist and designer born in 1976. Since 2001, he creates sculptures, art objects and design projects. Marcantonio’s works are inspired by the connection between man and nature and his creations are crafter from pure and synthetic concepts.

    www.pianegonda.com

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