This new release celebrates the increasingly close bond between Ginarte and the world of design, a union that has seen the brand as the protagonist of recent successful collaborations in the industry. The project with Piero Lissoni represents the natural evolution of this path, combining the elegance of design with the purity and balance of gin.
In Piero Lissoni’s vision, “Ginarte is a dialogue between geometry and transparency, a balanced synthesis between simplicity and authenticity, where the visible and the invisible merge into a harmonious experience – just like the taste of gin”. “With this collaboration – explains Francesco Bargellini, Senior Marketing Advisor of Ginarte -, we strongly reaffirm our identity: a gin that is more than a distillate, but an aesthetic, sensorial and cultural experience”.
A project that looks beyond
The new limited edition marks a new chapter in the history of Ginarte, which continues to strengthen its presence in the world of design through prestigious collaborations. In addition to the Milan Design Week, other activations are planned in Paris and Barcelona.
About Ginarte
Ginarte is the Italian Premium Dry gin dedicated to the world of art. A dry, versatile and refined gin, with a balanced taste, suitable for the great classics of cocktail mixology. The Ginarte bottle is a jewel, a representation of its artistic essence, thanks to the intriguing shape that makes it immediately recognizable.
Along with the captivating design, the side label of each edition is customized by artists who can unleash their creativity and interpret a favorite theme. Painters, photographers, street artists, tattooers and designers will be involved in the project to make each bottle of Ginarte unique and different. And an artistic soul lies in the heart of the Spirit.
In addition to the juniper berries carefully picked in Tuscany, were selected botanicals such as calamint, safflower, Rubia, mignonette and Indigo already used by the most famous artists of the Renaissance to produce their colored pigments. And again: angelica, lavender, hibiscus, elderberry, pine buds, mountain pine and pine needles to create an original taste, complex and wonderfully clean at the same time. The brand’s Pay off, “THE SPIRIT OF ART”, printed directly on the surface of the bottle, is the absolute protagonist, enhancing its iconic design.
Piero Lissoni is an architect, designer and art director and is recognized as one of the masters of contemporary design. For almost forty years he has developed international projects of architecture, interior, product design and graphic design. Piero Lissoni is also the creative director of Alpi, Boffi, Living Divani, Lualdi, Porro and Sanlorenzo.
Among the most important architecture and interior design projects are AP House Milano for Audemars Piguet (2024), the new Headquarters of Banca Ifis in Rome (2024), the Dorothea Hotel Autograph Collection (Marriott International) in Budapest (2023), the AKA Nomad hotels in New York, and AKA Alexandria (2023), “The Haven”, the design of an exclusive area inside the NCL Norwegian Prima cruise ship (2022), Shangri-La Shougang Park in Beijing (2021) created for the 2022 Winter Olympics, The Ritz-Carlton Residences in Miami Beach (2020), Grand Park Hotel in Rovinj in Croatia (2019), the restyling of the historic Camparino club in the Galleria in Milan (2019), The Middle House of the Swire Hotel group in Shanghai (2018), the residential projects One Paraiso and Grand Paraiso in Miami (2018), The Oberoi Al Zorah Beach Resort Ajman in the United Arab Emirates (2017), the interiors of a series of yachts for Sanlorenzo (2017-2023), Conservatorium Hotel in Amsterdam (2012), the renovation of the historic Teatro Nazionale in Milan (2009), as well as the headquarters of companies such as Boffi, Glas Italia, Fantini, Living Divani and the Sanlorenzo shipyards in La Spezia and Ameglia.
Piero Lissoni has received numerous awards, including the Compasso for Lifetime Achievement, two Compasso d’Oro ADI, the Good Design Award, the Red Dot Award.
