Nestled in the enchanting Marche Region of Italy is the bustling town of Montegranaro. This region, known around the world as Italy’s heart of creation for handcrafted excellence in glamorous footwear, inspired the Giannini family to found Doucal’s 40 years ago.
LEATHER SELECTION AND CUT
Always evolving their materials, diverse and perfect lasts, designs and distribution, Giannini’s second generation guards well the traditions of the “Made in Italy” elegant Italian craftsmanship while embracing the modern perspective.
Doucal’s products are sought-after around the world by the most demanding, elegant clientele who expect personalized perfection, exclusive quality and long lasting comfort.
With their creativity on the pulse of each generation’s contemporary demand, the Giannini family seamlessly elevates traditional Italian quality, taste and design to an unequalled level of international appreciation.
In these years of work, I have had the opportunity, the fate, the good fortune to meet some of the architects of the companies today at the top of the creation of quality, exclusivity and uniqueness Italian artisan products.
Giannini are among these. I have witnessed the rise of this family brand in the international elite slowly but in a constant and irresistible way.
They have gone from the pure artisan dimension to that of a company, which implements its production cycle with a 360 ° autonomy, without having forgotten its origins, traditions, know- how, linked to the territory, the brands, the extraordinary footwear district, a university bench made,like their Britannic cousins in Northampton.
In the wake of tradition and innovation, each Doucal’s artisanal product is faithful to Marche region tradition and ars sutoria which has been
handed down from father to son since 1973.
Here want to show the steps related to the production of the classic moccasin.
I like to be once again the witness of this craftsmanship that has always fascinated me and brings me back to the memories of my childhood, where I, a boy in my father’s workshop, an unaware spectator, built my notions on the art of sewing.
But like the Witness of the homonymous film, I will not be able to escape the friendly rituals of this people of masters of know-how who, like the Amish, have for a long time perpetuated the tradition of making manual in a world where technology reigns.