Stylist, talent scout, entrepreneur and communicator, Elio Fiorucci opened his first store in Milan in 1967, showing the Milanese the latest trends from Carnaby Street and Manhattan. In 1970, together with Italo Lupi, he designed his characteristic logo with Victorian angels.
Fiorucci’s style is a recontextualization of many elements drawn from different cultures, with a pinch of nostalgia for the past, combined with an eye to the future: a balance that overcomes every preconception and that moves between very different materials, shapes and objects, without regard for cultural or artistic boundaries.
Elio Fiorucci is not simply a stylist but rather an entire world – an optimistic, adventurous, sexy, hyper-colourful world – that helped upset the very idea of fashion, pushing its limits into heterogeneous contexts.
He is a gentle revolutionary, a unique mixture of Walt Disney and Marco Polo, capable of anticipating trends, ready to stack the shelves of his cult stores with the spirit of the time, in an ironic and scintillating manner.
From the late 1960s onwards, he has constantly found himself at the heart of current trends, from the hippie folk style to disco glam, from hip hop graffiti to environmentalist vintage.
Through his creations, this book highlights the communicative aspect of his way of making fashion.
The astonishing list of his collaborations includes names such as Jean-Paul Gaultier, Vivienne Westwood, Madonna, Andy Warhol, Jean-Michel Basquiat, Oliviero Toscani, Antonio Lopez, Keith Haring, Ettore Sottsass, Archizoom, and John Cage.
