By Giansandro Cantori
Twice a year, Spring and Fall, CANIFFF is the center of Fashion and Film in Canada. SPRING brings focused events to the power players in fashion and film from daily events to the VIP evening featuring an influential audience enjoying a panel discussion, screening and networking to the who’s who in fashion and film. Consumer screening events and other engagements with sponsored partners. FALL brings daily panels and workshop and the annual awards show celebrating the best fashion films in the world.
Bespoke the chic and cool, is a magazine dedicated to quality’, to the authentic exclusivity, to the stories of people and companies behind the scenes of this world, so selective but at the same time fascinating. Not only Saville Row, The Madeleine or via Condotti but rather the research of things, products, stories around the world chosen carefully, exclusively for readers. The Fashion Industry made up of: designers, stylists, photographers, buyers, merchandisers, hair & makeup, PR, etc. The Film Industry made up of: directors, filmmakers, costume designers, casting agents, visual effects/sound designers dip’s, etc. AND Consumers who enjoy the inspiration from fashion films from around the world. As part of the 47 global fashion film festival’s around the world, CANIFFF is world recognized for both industry and consumer engagement. The Chic and cool understood the occasion of a partnership.
Bespoke magazine, The chic and cool magazine sensed the opportunity and decided to walk a piece of road together with Caniff and the Foundation Dona’ delle Rose and created a project for a Fashion film festival in Venice during the international festival of the Film. All starting from September 20121 in full post pandemic. We are still in a situation of distancing, contacts remotely, so we are forced to launch the first edition with the jury who will meet remotely and vote for the films available in perfect loneliness and somewhere in the world, perhaps on holiday by boat. On the other hand, this is the requirement, the mood that has accelerated in the last year and a half in producing all the visual communication remotely by not only the fashion companies for the presentation of seasonal collections but also of other sectors. , Today we have a very large presence of brands that have produced films of all kinds covering niche markets, medium to large in every sector through the language of video makers, the new creative gurus of the communication of the post-pandemic years.
Despite the various problems encountered in recent weeks, mainly related to the pre-existing pandemic situation that does not allow as it was for the Caniff last year and this 2021 edition, to meet in one place together, however, sees us equally close remotely to view these films which are in my opinion, but not only, an advanced point of an unstoppable communication process for the future, but in many cases small works of art with an equal dignity of storytelling to the films or short films presented in the locations of the highly titled Films International Festivals: A bridge that unites film material with that of classic advertising, but which for reasons of format and length will never have an equivalent for television programming or even on the network. Therefore, a protective editorial hat was needed that the platform, The chic and cool will be supplied especially from next year with a massive program of selected films to be presented to the general public, which together with a quality jury will choose its short list of finalists for the award of the winner (s).
While thanking you again for your presence dear jury, I urge you to choose without any kind of pre-established evaluation. Only the pleasure of each juror to attribute a value to mink works.
Depending on its taste and natural predisposition.
Now we want to show all the faces that make up our fantastic dream team of jurors who will have the honor and the burden of judging the first winner, the next 4th of September at Palazzo Donà delle Rose in Cannaregio, of the first edition of Venice Chic and Cool together with a selected Venetian and international public, that of great occasions. At the same time I want to publicly thank two extraordinary women without whom none of this could have happened, Chiara Donà delle Rose and Lorenza Morello who sit down on the jury. Everyone then celebrates the winner who will take everything away, together with guests, friends, public figures, actors and actresses who are the essence of a party In the lagoon, under the moonlight, in the sunset of the Giudecca canal the unmissable view that you can enjoy from the Gotham Tower building as I love to call it, flying 60 meters above the canal, in the sign of this midsummer dream. Good work to friends and may the good choices be with you.